Mulheres de Impressão
Project details
- Solution
- Marketing operations
- Industry
- Nonprofit organization
- Deliverables
- Assessment and planning, Multichannel strategy, Marketing collateral, Event support, Ongoing support
- Timeline
- Ongoing consulting
Challenge
Mulheres de Impressão needed to strengthen its digital presence. We ran an in-depth assessment and built a strategic social media plan, positioning the initiative with authority, engagement and real impact in its industry.
The printing and graphic arts industry has very particular dynamics, and the Mulheres de Impressão initiative was born with a vital purpose: representation and leadership for women. However, the project was struggling to reflect its true strength and scale online. The main challenge Fracto identified was the need for a cohesive, data-driven digital strategy. The brand’s social media presence had great potential but lacked rigorous analytical direction, which diluted its authority and kept the community from engaging more deeply.
Our mission called for an investigative approach: a thorough audit of the entire existing social ecosystem, mapping positioning gaps and hidden opportunities. The core challenge was to turn organic communication into a predictable engine of influence, giving the project’s voice the corporate relevance the B2B market demands.
Solution
To design an omnichannel strategy that would make the most of the existing reach, we carried out a comprehensive audit of Mulheres de Impressão’s digital presence, breaking down metrics, formats and real audience behavior. With that assessment in hand, we built a robust strategic plan for social media. We replaced intuition with clear positioning guidelines, creating content pillars that don’t just inform but also strengthen the sense of community and leadership.
The tone of voice was calibrated to sound empathetic and inspiring, without losing the technical rigor the printing industry demands. The outcome of this consulting work was a flawless digital roadmap. The brand now has an optimized content architecture and a harmonious visual identity, fully aligned with its business goals, ready to turn its audience into active advocates and establishing the project as a true benchmark for innovation in its field.
