Privacy policy
Our commitment to your privacy
Fracto takes the protection of your data seriously. This Privacy Policy explains clearly and transparently how we collect, use, store and protect your personal information when you visit our website or interact with our services, in compliance with the LGPD (Brazil’s General Data Protection Law – Law No. 13,709/2018).
What data do we collect?
To offer you the best experience and personalized service, we may collect:
- Data you provide: name, email address, phone number, job title and company name, usually obtained through contact forms, project briefs or newsletter sign-ups.
- Browsing data (cookies and similar technologies): information about how you interact with the website, such as IP address, browser type, pages visited and time spent on the site, collected through analytics and marketing tools.
What is the legal basis and purpose for using your data?
We process your personal data based on the following legal grounds set out in the LGPD:
| Purpose | Legal basis |
|---|---|
| Responding to quote requests and project briefs, and scheduling sales meetings | Performance of a contract or preliminary steps related to it |
| Providing the marketing, content and development services you have hired | Performance of a contract |
| Sending newsletters, content and news from Fracto | Consent |
| Improving the website’s performance and usability (analytics) | Legitimate interest or consent, depending on the tool used |
| Complying with legal or regulatory obligations | Compliance with a legal obligation |
Sharing of information
Fracto does not sell, rent or transfer your data to third parties for their own commercial purposes. Your information is shared only with operational partners and technology tools strictly necessary to deliver our services, such as marketing automation platforms, hosting servers and CRMs, all of which are also committed to data protection standards.
Security and storage
We follow best practices and use security technologies to protect your data against unauthorized access, loss or alteration. Your information is stored only for as long as necessary to fulfill the purposes described in this policy or to meet legal obligations.
Your rights as a data subject (LGPD)
You are in control of your data. At any time, you may request from Fracto:
- Confirmation that your data is being processed, and access to the data we hold about you;
- Correction of incomplete, inaccurate or outdated information;
- Deletion of your data from our databases, except where retention is required by law;
- Portability of your data to another service provider, upon express request;
- Information about which public or private entities Fracto has shared your data with;
- Withdrawal of your consent to receive communications, simply by clicking the unsubscribe link in the footer of our emails.
We will respond to requests within a reasonable time, generally within 15 days.
Contact us
If you have any questions about how we handle your data or would like to exercise your rights as a data subject, our team is available by email at: contato@fracto.com.br.