Porter
Project details
- Solution
- Editorial
- Industry
- Technology and security
- Deliverables
- Information architecture, Layout design, Grid and type system, Sales presentation, Print catalog
- Timeline
- 2 weeks
Challenge
Porter, a leader in remote concierge and access control, needed to bring structure to its complex technology portfolio. We developed a unified supplier catalog and tailored sales presentations that deliver clarity, authority and sales conversion.
As a pioneer and leader in access control and remote concierge solutions in Brazil and Chile, Porter has a robust technology ecosystem. But the steady growth of its portfolio created a complex sales challenge: how do you communicate the value of 8 distinct solutions without overwhelming end customers or confusing partner suppliers? The company needed to standardize its sales front.
Fracto’s strategic challenge was to organize and translate this dense technical information. Porter’s sales team lacked specific, targeted materials for each type of negotiation. We had to build an information architecture that reflected the cutting-edge, secure nature of the Porter ecosystem, making sure the brand’s institutional weight came through no matter which solution was being presented.
Solution
To unlock Porter’s sales potential, Fracto restructured its entire sales toolkit. The project had two fronts. First, we developed a Product Catalog for suppliers, with a layout that organizes technical and operational data with exceptional clarity and corporate elegance. Next, we created 8 individual sales presentations, one for each solution in the portfolio.
Each deck was strategically designed to guide the sales team’s narrative, highlighting pain points, features and competitive advantages in a persuasive way. We applied a design aligned with the company’s innovation DNA. The result is a well-equipped sales department with standardized conversion tools, raising the perceived value of Porter’s technology across Latin America.
